Meguiar’s Digital Content Strategy

Meguiar’s, Inc. - 2007


This project was developed and executed while producing a series of commercial spots for Meguiar’s “Talking Car” campaign. By maximizing the assets already on hand we we’re able to produce high quality content for Internet HD distribution without significant additional cost to our client. The images we’re captured using the Panasonic P2 system, edited and finished in-house using the original, full resolution, HD files. These QuickTime movies demonstrate the great potential in Internet distribution. 

Agency: Beaumont Creative Direction

Director: Joel Newman

Executive Producer: David Barnblatt

Executive Producer: Joel Newman

Post: Pile Driver, Inc.

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